In 2021, through a one-year contract for services and partnership with SIS Group, N1 Strategy Inc. provided advisory services for strategy, project management, business development and marketing for the destination development of the Canal District located in Sault Ste. Marie, ON. The outcome of the services included developing the tourism components and Indigenous programming at the attraction. N1 Strategy was instrumental in building relations with local artists and First Nations communities to support this project. N1 Strategy Inc. also supported CN Rail, former operator of the Agawa Canyon Tour Train and entrusted the organization to assist with marketing support and the brokering of services that are required for one of Canada’s signature experiences.